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snapchat geofilter hackThat trend is about to change, and we will see the balance of power start to shift back to content. The disruptive platforms that brought about this paradigm shift in media — Facebook, Apple, Amazon, Google, Netflix — have for the most part been established. Having permanently shifted the way people get their content, these entities are no longer competing with traditional media, but with each other. The rise of platforms is now becoming the war of platforms. Going forward, the game is less about old entities coming to terms with new players than it is about these new players fighting for primacy among themselves.**That war is being waged with content. Content is the differentiator between the warring platforms, and they are bidding up the price for quality creative. Already we’ve seen Netflix spend $6 billion on programming content in 2016, Amazon is spending $3 billion and Apple reportedly considered buying Time Warner. Twitter staked its hopes on broadcasting live sports like the NFL, while music platforms from Apple, Spotify, Amazon and Tidal compete for exclusive album releases.**All of this is good news for L.A., which is the world capital for content creators (rivaled only by New York City). Paired with the high-quality tech talent that Snapchat is drawing away from Facebook, Google and Twitter, there’s the potent mix of ingredients to accelerate a startup renaissance here in the Southland.In September, Snapchat introduced Lenses, a way to augment your selfies with silly photos and animations: a monocle and mustache, say, or a violent bolt of lightning coming out of your mouth. There are seven to choose from, and each day a new one takes the place of the oldest. The most popular lens to date, it seemed to me from browsing, was the lens that made you look as if you were vomiting a rainbow: nearly all of my Snapchat friends posted themselves puking a rainbow to their public story. Lenses came out the same day that Snapchat begin selling extra “replays” of your friends’ messages — you get one freebie a day — and it turns out the company has a business plan for lenses, too. Today Snapchat is launching a “lens store” that will let you purchase lenses for $0.99 and keep them forever.**The lens store appears just past the free lenses inside Snapchat, which you access by long-pressing on your face when in selfie mode. (Commerce in 2015 is kind of weird!) After you buy a lens, it shows up in between the free and paid ones. Snapchat says 30 paid lenses will be available each day, with some old favorites among them. (Rainbow puke made the cut.) The company will continue to offer around seven free lenses a day. But you can now try the paid lenses in the United States, Canada, the United Kingdom, Australia, Brazil, Saudi Arabia, and “a handful of other European countries,” Snapchat says, with more on their way.7 Get to grips with your Memories*Snapchat’s snaps were originally self-deleting, while those added to stories were accessible for 24 hours. There was also an option to download snaps to your phone’s camera roll before sharing them too, but recently Snapchat launched its own archive feature called “Memories”. Once it’s turned on, you can save by tapping the downwards-arrow icon after taking a snap. Memories offers an archive of your saved snaps (which you can share again if you want) as well as being the way you can find photos in your camera roll taken in other apps and use them within Snapchat with all its usual editing tools.**8 Keep up with Discover videos*Swiping left twice from the main camera screen gets you to Snapchat’s Discover feature, which is where you’ll find articles and videos from media partners – from BuzzFeed, Vice and Mashable to MTV, Sky Sports, Cosmopolitan and National Geographic. Tapping on a publication’s button shows you their latest story or video, which you can read or watch by swiping up, or move on to the next one by swiping left. There’s an emphasis on short, snackable content, running the gamut from lightweight listicles to serious news.
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Post time: Jun-27-2017